Opt-In Language and Adopter List Guidelines

Please include the below opt-in language on your adoption contract:

"I’d like to hear from Adopt a Pet and other Mars Petcare brands with special offers, the latest about products, and more. Must be 18 or older to subscribe and may unsubscribe at any time. We may use your data for research to improve our offerings; see our Privacy Policy [https://www.mars.com/privacy] for details about how we use your data."

Once you start receiving results, we ask that you email your adoption data to [e-mail] on a weekly basis.

Follow our adopter list guidelines below when exporting adopter data from your software. 

If you encounter any issues or have any questions, please reach out to us or your software provider.

• Format must be in an EXCEL spreadsheet (CSV or XLSX)
   
• Please send a NEW spreadsheet for each report. The report should only contain new adopters since the last time the list was sent.
   
• This is not a manual task - it is an export from your shelter software and the software should easily be able to export this information daily. Please note we do not access your software.
   
• If you are manually emailing the report, please include your organization name in the subject.
   
• For instructions on how to set up the automatic emails from PetPoint or Shelterluv, please see below. For all other softwares, please contact your software for assistance.
   
  • PetPoint instructions here.
  • Shelterluv instructions here.
     
• The report should be emailed to [e-mail] and a designated email address at your organization. Please also include your organization's full name in the report name so that it is included in the subject of your email.
   
• The report should include the following information. You can find a sample .CSV file here and .XLSX file here.
   
  • Adopter First Name
  • Adopter Last Name
  • Adopter Email Address
  • Pet Name
  • Species
  • Age/DOB
  • Animal ID
  • Adoption/Outcome Date