Fundraising online has been a part of animal welfare since the early days of the internet. It really exploded after 2020 when in-person events were not possible, with many more organizations looking to virtual sources for generating critical donations. From dog walks to bingo, auctions to bad drawings, shelters and rescues got creative!
There are now countless tools available to help you fundraise online, for almost every size and type of fundraiser you can imagine. We've assembled this list of popular tools and fundraising guides from experts in our field:
1. PetFundr with AdoptaPet
PetFundr with AdoptaPet: Create customized fundraising campaigns. With a focus on supporting pets in need, this platform streamlines fundraising efforts and encouraging your community to contribute.
2. PayPal
PayPal Fundraising: PayPal allows nonprofits to accept donations via their widely used online payment platform. Qualified organizations can receive a discounted fee rate, see paypal.com/charities.
3. Facebook
Facebook Fundraising: Create and share fundraisers on Facebook and encourage your supporters to do the same. Ending 10/31/23: Facebook charges no fees for donations made to nonprofits.
4. Instagram
Instagram Fundraising: Allows nonprofits to create and share fundraisers directly on Instagram. "Beginning October 31, 2023, we partner exclusively with PayPal Giving Fund for nonprofits in the United States, Canada."
5. TikTok
TikTok Fundraising: Utilize short-form video content to share compelling stories about your cause and encourage TikTok users to donate and support your mission.
6. Stripe
Accept Donations through Stripe: Stripe is an online payment processor that lets you to accept donations through the other platforms above. This link is to a guide by Stripe that walks you through the steps of setting up and accepting donations using their platform. Stripe also lets you Accept Charitable Donations with Apple Pay and offers Fee Discount for Nonprofit Organizations
For expert advice on successful fundraising strategies, dive into these fundraising guides and tips provided by experts in our field:
- ASPCA Pro's Fundraising: Extensive hub for guidance and resources. Many diverse articles with expert advice on fundraising strategies and ideas.
- Nonprofit Hub Fundraising Guides: NonProfit Hub offers a comprehensive collection of free guides focusing on fundraising strategies.
We hope these resources support your animal shelter or rescue in achieving its fundraising goals.