Each adoptable pet's "7-day click through rate" is displayed in your weekly stats emails, and is visible in your Adopt a Pet shelter/rescue admin area here.
The "7-day click through rate" (CTR) is a percentage. It's calculated using the number of times your pet was viewed in search results ("hits") and divides that by the number of times the pet's details page was viewed ("views").
Example:
Within the past 7 days...
Fluffy was seen in AdoptaPet.com search results 100 times = 100 hits
Fluffy's pet details page was opened (viewed) 10 times
100 hits รท 10 views = 10% click-through rate.
- The "7-day click through rate" is us doing some math for you. The % is capped at 100% because if you're promoting direct links to your pet detail pages, such as you sharing your a pet's link on Facebook, or when we send out pets in New Pet Alert emails, the pet can get more "views" than "hits".
- Once pets are marked adopted or deleted, their stats are no longer visible anywhere.