Adopt a Pet TailTalk Webinars are your go-to resource for insightful and engaging discussions on pet adoption and animal welfare data.
Designed for shelter and rescue staff and volunteers, our series covers essential topics to enhance your adoption efforts and improve the lives of shelter pets. Join us as we dive into data-driven strategies, optimize your online presence, and explore the unseen activities of shelter dogs.
Whether you’re looking to boost your marketing impact or simply curious about what goes on behind the scenes, Tail Talk has something for everyone. Let’s make a difference together, one wag at a time!
Register for the next Adopt a Pet TailTalk Webinar!
Tuesday, January 14, 2025
11:00 am ET/8:00 am PT
Keeping them Home: Live Product Tour & Shelter Success Story
Join us for this free TailTalk webinar LIVE on January 14th! Discover how Rehome by Adopt a Pet can offer a resource to your community and reduce owner surrenders. This is your opportunity to get a live demo of Rehome and how it works from the pet owner’s perspective, from profile creation to an active profile on Adopt a Pet. Plus you’ll hear from Roice-Hurst Humane Society, who has successfully used Rehome as a tool in their community to reduce owner surrenders to their shelter.
Meet your host & guests
TailTalk Host April Huntsman, CAWA, serves as Senior Director of Animal Welfare at Adopt a Pet and Rehome by Adopt a Pet, the nation’s largest self-supported rehoming service. Her credits include launching sustainable social enterprise models, implementing at-risk animal population programs, administering life-saving community partnerships, and gathering important data insights and research surrounding adoption trends and online searches. She is currently developing how shelters can best utilize AI to maximize their animal well-being initiatives. April has been in the animal welfare industry for over 20 years and has worked for both local and national animal welfare organizations including Maricopa County Animal Care & Control, Salt Lake County Animal Services, Best Friends Animal Society, and Michelson Found Animals Foundation. April lives in Utah and is the proud pack mom of two senior Chihuahuas.
TailTalk January Guest Jenna Kretschman became involved at Roice-Hurst in 2018 after learning of the cat overpopulation problem in the Grand Valley and signed up as a kitten foster and volunteer, where she found her passion for animal welfare. She was hired as the Foster & Volunteer Coordinator while studying mass communication at Colorado Mesa University, an education that she now uses daily as the Communications Coordinator. Jenna is the mastermind behind the newsletters, social media, public relations, the website, and more. In her free time, she enjoys jewelry-making, riding her bike, and spending time with her two cats, Peach & Plum, and poodle, Kiwi Bug, all of whom were adopted from Roice-Hurst!
TailTalk January Guest Mila Monteiro has been a dedicated member of the Roice-Hurst team since 2018, advancing through multiple roles before becoming Shelter Manager. Mila oversees the daily operations of two shelter facilities, managing a dynamic team and fostering a culture of compassion and excellence in animal care. Beyond her professional expertise, Mila is a creative spirit who enjoys aerial arts, dancing, painting, as well as spending time with her two cats Dexter and Twiny.
Future webinars
More monthly free 2025 webinars coming soon!
Past webinar Recordings
TailTalk #3
Shelter Dog Activity: What are they doing when nobody's looking?
[Watch November 12 Recording Here]
Download link for PDF of slides below
Curious about what dogs do in the shelter when we’re not watching? How much are they sleeping, drinking, scratching, or even licking? We were too, so we put activity and health trackers (think Fit Bit for dogs) on thousands of shelter dogs to find out -- and collected DNA samples too! In this TailTalk, we’ll provide insights from thousands of data points collected. We’ll share how shelter dog behavior differs from in-foster behavior and even in-home behavior, along with case studies from several participating shelters on how they used the activity monitors’ data to guide program implementation.
TailTalk #2
Optimizing Your Website: Increasing Impact Through Your Online Presence
[Watch October 22 Recording Here]
Download link for PDF of slides below
Did you know that 97% of consumers use the internet to find services and information? If the internet is the first place that your community looks, having a strong online presence is critical in making sure that the services you offer are reaching those most in need. In this session, we will discuss powerful features from Google to bring more online visibility to your organization, the basic elements of a great website user experience and we will take a look at different online tools available for you to use right away! We will also give strategies on how to recruit volunteers to assist with your technology needs.
TailTalk #1
The Data Driven guide to Adoption Marketing
[Watch August 20 Recording Here]
Download link for PDF of slides below
Millions of people are searching for their furry soulmates online every month. With thousands of pets available through shelters and rescues (and private owners!), it can be tough to get your pet profiles to stand out. But don't worry, we're here to help! In this session, we'll share all the data we've been tracking and analyzing on online pet searches conducted on Adopt a Pet. We'll share what pet attributes potential adopters search for online. We'll also share what determines how frequently your pets are getting viewed, and how you can implement updates to your profiles to ultimately decrease your length of stay and increase adoption rates for all of your pets. This is your chance to peek into the minds of potential adopters and learn how to increase interest in the pets in your care! You'll walk away from this session with 5 simple changes that will take your adoption marketing to the next level.