hits vs views

Q: 

In reading our weekly report you emailed this morning, what is the difference between "Hits in the last 7 days" and "Views in the last 7 days". The Hits are significantly higher...was curious what it meant.

 

A: 

We call the number of times each pet is seen in search results "hits" -- so that is just their thumbnail photo being seen. If someone clicks on it or otherwise views the pet's full page, that is a view.
 
Usually hits are much higher than views, except if the pet's direct link is say, shared on social media and viewed directly a lot that week!
 
Please let us know at helpdesk@adoptapet.com if you have any other questions.
 
Thank you!
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